Brand Identity Package
Investment: $3,850
This brand package is ideal for entrepreneurs who need a complete brand identity to support the launch or rebrand of their business.
The brand identity package includes a primary logo, secondary logo, submark logo, favicon/brand icon, custom color palette, typography system, brand guidelines, and two brand collateral items.
Brand collateral ideas: email signature, thank you card, business card, letterhead, etc.
Custom Website Design Package
Investment starts at $2,950
The website design package is ideal for those who have completed the branding process and are now ready to apply their brand to a custom website.
The website design package includes a user-friendly, custom Squarespace website to support your business. Investment starts at $2,950 and varies based on your specific needs.
Squarespace Website Templates
Investment: $1,850 / Implementation (optional add-on): $1,050
Our Squarespace templates are a great option for interior designers and architects with private clients. They’re professional, polished, and privacy-focused.
Most templates for interior designers and architects assume you have a public portfolio—ours are designed for discretion. They provide you with a sophisticated online presence without compromising privacy.
Brand Collateral (add-ons)
Investment varies (approx. $400 - $500 per item)
With the brand identity package, you’ll receive two branded items of your choice to get your started. Most common items: business cards and html email signatures.
Branded items we’ve designed in the past: stationery, letterhead, on-site signage, billboards, welcome packets, goodbye packets, investment guides, pricing sheets, title blocks, services guide, FF&E schedules, proposals, hang tags, binder spines & covers, stickers, business cards and html email signatures.
Benefits of Branding
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Cohesive branding instantly adds credibility to your business as it appears more professional, well-established, dependable, and trustworthy. Being associated with these attributes attracts more clients/customers, press opportunities, and sets you apart from the competition.
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When your dream clients interact with your brand, you want every piece of your branding to result in them saying “finally, I’m in the right place. This business is the solution to my problem.” Strategic branding is relevant and resonates with the right customers aka your ideal clients.
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A strong brand identity ensures your company shows up consistently in every situation. Whether that’s online or offline, your visual identity is hard at work building brand recognition, recall, and awareness. Fun fact: customers are more likely to buy from businesses that they’re familiar with.
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Media outlets cover businesses and founders that are experts in their field, professional in all settings, and have a strong brand identity. Strong visual branding communicates your values and sets your company up to get noticed by journalists in your industry.
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If you’re struggling to command premium pricing for your products and services, it’s worth reviewing your branding. Strong brands have the power to command premium prices over weak brands.
The Design Process
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We’ll begin the design process with a discovery call (typically 20-30 minutes). It’s a great chance to meet, discuss your brand vision, a suitable timeline, and answer any questions about the process.
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Once you’ve completed the first invoice, we’ll jump on an in-depth brand questionnaire call (typically 45-60 minutes) that dives into your ideal client, mission and values, competitors, and business goals.
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Based on all the information gathered, I’ll design three strategic brand concepts for your review. We’ll discuss which concept is the best option for your business.
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At this stage, I’ll refine the chosen concept with any revisions you may have. You’re welcome to send your revisions via email or we can schedule call - which ever feedback style works for you!
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Once all revisions are incorporated, you’ll provide final approval. If you’ve opted for any brand collateral add-ons, I’ll begin creating those. Following this, I’ll begin exporting all files and putting together your brand guide. The final invoice will be completed at this stage of the process.
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I’ll deliver all of your logo files and brand guidelines booklet. You’re ready to launch!
Your business has a brand, whether you manage it or not.
Branding Vocabulary
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Your primary logo is the main logo you will use to represent your brand. It is the most elaborate and detailed logo variation that can include location info, year of establishment and an illustration. Minimalist logos tent to omit added information and opt to only include the business name.
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Your secondary logo is a rearranged version of your primary logo. It is used in the event that your primary logo isn’t legible, often due to space limitations. For example, if your primary logo is oriented vertically, it’s important that you also have a version that suits horizontal spaces.
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Your submark logo is a less detailed version of your primary logo that is used when the primary and secondary logos aren’t necessary but you’d still like to keep your branding consistent. For example, a proposal will have your primary logo on the cover sheet but a bit redundant to have it on subsequent pages. The submark logo is useful on those subsequent pages to keep your branding consistent.
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Sometimes referred to as a browser icon, favicons are mini logos displayed next to a page's title in browser tabs. For an example, look at the browser tab of this webpage and you’ll notice a black circle with my logo. Its purpose is to make your site recognizable among a sea of browser tabs.
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I’ll put together a strategic color palette for your business (typically 4-6 colors). Your color palette should be a mix of primary colors, secondary colors, and neutrals.
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A typography system is fundamental to any brand. I’ll pair fonts that work well together for primary headings, subheadings, tertiary headings and paragraph text.
FAQs
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I recommend noting how you plan to use your logo and then reviewing the brand packages listed above. It’s important to have an idea of which package suits your business best. Once you do, send me an email and we’ll book a discovery call to discuss further!
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All brand packages include these file formats: AI, PNG, JPG, SVG, and EPS. These files will cover all of your print and digital needs. For brand collateral items, you’ll receive print-ready PDFs. Email signatures are delivered in an HTML file.
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I will deliver your logo files through a WeTransfer link. It's an excellent platform for retaining quality while sending large files.
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My previous clients are satisfied with 2 revisions so let's aim for that! If you need more or less, that's fine too. My goal is for you to have a logo system that you're excited to implement.
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Often! We'll be in constant communication during your branding project. I'll be sending updates on my progress and I'll expect to hear feedback from you too. I also like to check in post-project.
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Payments are split into two installments. All files and website are released once the final invoice is completed.
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Absolutely! I split my time between the U.S. and Europe and enjoy working with clients across the globe. Tell me about your business via email at hello@tiffanykenyondesign.com
Ready to brand your business?
Connect with Tiffany via email at hello@TiffanyKenyonDesign.com or our contact form. We look forward to hearing from you!