Welcome to the ultimate list of brand collateral for interior designers. Brand collateral refers to the collection of creative assets designed to promote your interior design business - and the “collection” is vast.

Looking for unique and creative ways to promote your business? Keep reading. Looking for design inspiration for branded materials? You’re in the right place. TKD has worked with many interior designers to brand their business and it goes way beyond a logo.

This extensive list aims to help interior designers increase brand awareness with branded items. You’ve just worked with a brand designer to create a unique and memorable brand identity and now you’re ready to place that logo on everything in sight! In turn, this will lead to increasing brand recognition with your audience.

Let’s jump into this comprehensive list - 18 to be exact!

Project Signage: signs, banners

If your project includes a bit of architecture alongside your interior design services, I recommend using a sign to place in front of the project location to showcase your involvement. This type of signage serves as a form of advertising for those who are driving by and might be interested in your services. For on-site projects, consider branded signage placed near the entrance for the duration of your project.

HTML Email Signature: a coded email signature, NOT an image

Ever seen a really cool email signature only to find that their website opens when you click on the social media icons? That’s the problem with picture email signatures - they can only contain one link - and why HTML email signatures are superior.

The viewer wants to click on your website? It’s clickable. Your client wants to follow you on Instagram? The app pops up upon clicking in the IG icon. Your client needs last-minute directions to your office? The clickable address automatically opens the maps app on their phone. This is the type of email signature that promotes your interiors business and exactly why it must be HTML.

Thank You Card: for your lovely clients

You know those dream clients that are so enjoyable to work with that you don’t want the project to end? It’s important that they think of you first when they’re ready to renovate another house or update their kitchen.

A handwritten (and branded!) thank you card is a meaningful way to recap the project and express gratitude for trusting you with a project near and dear to them. It’s also an excellent way to stay top of mind for any future projects.

Billboard: 100% yes, to market your interior design services

A tasteful and on-brand billboard to market your interior design services is a unique way to promote your firm. How many of your competitors are doing this? Not many - meaning it’s an incredibly creative way to stand apart from the crowd, especially if it’s placed on a route that your ideal clients take everyday. Check out this billboard (pictured below) that TKD designed for Krysten Ledet Interiors.

The key to successful billboard design for an interior design firm is to include:

• clear messaging (describe what you do in 3-5 words)

• your logo (for brand recognition and awareness)

• a call to action (contact us via email)

• and a model (you + your team! the face of the brand).

Bonus tip: make sure it’s high contrast for legibility.

Business Cards: no, they are not dead

Business cards are not dead, BUT they do need to be creative to leave a memorable impression. For NC Interiors, TKD opted for a square business card as it’s modern shape resonates with her ideal audience. Contact information was placed along the sides of the card to encourage interactivity. Finally, we’ve included a QR code bringing the traditional business card into the modern day.

When will you actually use a business card?

• Ever seen a cork board in a coworking space full of business cards? Pin yours too (preferably at eye level). Side note: this is how clients have found me before!

• Ever seen a pile of business cards in a coffee shop or in an office building? Add a stack of yours. You never know who is waiting in the office lobby or waiting for the restroom in a cafe - it could be your next client.

• Going to any industry events? Bring your business cards. Remembering your Instagram handle isn’t likely with today’s attention span. When they’re finally ready to hire your for a project, it’s beneficial to have something physical that they’ll place in their wallet and certainly see again.

Office Swag: pens, notepads, binders, labels

Branded office swag can include anything you might find in an interior design firm’s office. Mugs, glassware, napkins, candles, paperweights, mousepads, reusable water bottles, desk calendars, hand sanitizer - the list is endless, but I think you get the idea. Overall this increases your brand visibility outside of the office (these will likely show up in any Instagram stories that you post from the office), creates a professional image (cohesiveness is key), and boosts employee morale (sense of belonging).

Press Kit: for when Architectural Digest wants to feature you ;)

The day will come when industry outlets want to feature your beautiful interior design projects and you’ll want to be prepared for it! A press kit provides the media with all of the information that they’ll need to feature your work.

Journalists work under tight deadlines and need information quickly. Your press kit should include high-res images, biographies, company boiler plate, project details, contact information, and social proof (testimonials and social handles).

Promotional Items: stickers, magnets, pins, keychains

Promotional products serve as a mobile advertisement for your interior design firm. For every person that comes into contact with your promotional items, you’re increasing brand visibility and adding credibility to your brand.

Branded Apparel: t-shirts, polos, belt bags, hats

TKD’s previous client, Brianne Bishop Design, placed her logo on a belt bag and it’s one of the cutest things we’ve seen! Every time she wears her belt bag, she’s building brand awareness, improving brand recognition, and increasing brand visibility. Plus - it’s practical!

Presentation Template: a branded deck to streamline the process

I get it, decks are time consuming and tedious, but necessary. They offer an effective visual aid during a presentation to help communicate your message. It contributes to the perception of a polished & professional brand (aka builds trust in you), reinforces a cohesive brand identity, and leaves a memorable impression.

Investment Guide: a branded guide to your pricing

You’ve likely DIY’d your pricing sheet in a rush to send to your very first clients. It has worked up to this point but you’re ready to elevate all of your brand touch points and put some serious thought into the impression that you’re leaving potential clients with.

I’m placing emphasis on “potential” because you’re in the sales stage at this point and we want to do everything we can to communicate trust, expertise, and professionalism to foreshadow what your clients will experience when working with you.

TKD designed an investment guide for Krysten Ledet Interiors (pictured below). We considered a one-sheet for efficiency but eventually settled on three pages as the impression it leaves is thoughtful and luxurious, 100% representative of her client experience.

Services Guide: a detailed guide to your service offering

In addition to your branded investment guide, having a complimentary services guide is essential. It’s a helpful item that provides detailed information about your services but it’s doing a whole lot more for you than that. It’s communicating that you are reliable, trustworthy, serious, and intentional.

Welcome Packet: to house all info that your clients need throughout the design process

Now that your client has officially decided to hire you (congrats!), you’re entering the design process stage.

Sending your client a welcome packet upon signing the contract is a great way to kick off the project as it serves as a point of reference and sets expectations.

The welcome guide should include this information:

• About you, your team, and your business

• An warm and inviting welcome message

• The design process & frequently asked questions

• Billing / payment information

• How to contact you during the interior design process

Goodbye Packet: for product care instructions, how to replace items, thank you message

Now that your project is coming to a close, sending your clients off with a goodbye packet will leave a thoughtful impression. Your clients will require any info that relates to caring for their furniture, how to replace items, warranty use, and how to work with you in the future.

Social Media Assets: for a cohesive first impression (digitally)

Pinterest, Instagram, LinkedIn, YouTube. If you’re on any of these platforms, you’ll want to consider branding your profiles. Anything from cohesive Instagram highlight covers, a YouTube banner, a LinkedIn Cover, Reels cover images, etc.

Letterhead

You’ll use letterhead for professional correspondence, interior design project proposals, and invoices. Branding these materials with your logo and color palettes adds a refined and sophisticated touch to your communication. Thus, enhancing your professional image and building trust.

Community Engagement Materials: sponsorship banners, neighborhood flyers, info cards for local events

Sponsoring events in your city is a great way to increase exposure for your brand and get to know your neighbors. Check out Krysten’s banner.

Window Displays: for your physical office location

Branded window displays serve as a powerful marketing tool for interior designers. Just as it’s important to brand the items inside of your office, let’s not forget about the outside. This is ideal real estate for your logo and contact information.

That’s all for now! Check back later as TKD is always updating this list.

If you’re interested in graphic design services, reach out to Tiffany at TKD here.

Ready to upgrade your firm’s branded items?

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